Question 3: What kind of media institution might distribute your media product & why?

Condé Nast is a company that distribute magazines like vogue, glamour, house& garden and brides. None of these genres in is relation to music so I think that Condé Nast will benefit from distributing my magazine as it will bring something new to the company and widen their target audience. If they get a bigger target audience this means that they will be making more money resulting in  an increase in  their profit margin allowing the publishing house to invest in other parts of the company for example the marketing and advertising section of the company or to even distribute other magazines like mine. This would be due to the introduction of my music magazine.

Condé Nast is all about culture, fashion, travelling and home, my magazine is about music, fashion and different culture the reason for this is because I wanted it to be aimed at a younger audience as that is the audience which isn't mainly focused on. Hip hop has a culture and fashion off its own so I believe that this publishing house would be the best company to publish and distribute my music magazine.
Finally Condé Nast will not be in competition with any other publishing house as they would already behead with their sells because of the more brood audience they have. Therefore not having to worry about competing with the other companies.