The target audience which I was aiming to target was mostly teenagers and young adults between the ages of 16 - 23 with an interest in hip pop/grime. I decided not to narrow down my audience by just making my magazine for males or just for females so ma magazine is aimed at both males and females. As i was trying to represent a specific social group in my magazine I tried to do this by the colour scheme which I used which was black mustard yellow and purple originally i wanted to go for a black and yellow colour scheme but as I wanted to challenge the media conventions I took the purple which was the colour of the hoodie my model was wearing, in order for the colours to stand out more and be more interactive Another way I represented the particular social group in my music magazine was by the sort of image I took, which was a mid shot. The non verbal communication of the model denotes a passion because he is giving the camera strong eye contact for example is the 'vibe' magazine below we see Eminem looking directly at the camera and by doing this it make the image powerful as well as the him.
Furthermore the costume also represents social groups in this case the model is wearing a denim jacket and a hoodie this is quite a masculine look. Artist like Chris Brown and Jay z current hip hop artist in the music industry follow. The costume is different but has an edgy feel to it, it connotes a more modern hip pop artist.
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