Thursday, 3 November 2011

Main Task:Case Study of a Publishing House


IPC Media

The company offers a section of magazine, it publishes magazines such as Nuts, Cycling, Women’s Own, Pick Me Up,Tv Easy and many more these magazine are more about whats on tv and everyday life.Whereas my modern music magazine will bring somthing new to the wide range of magazines they already publish.

There target audience varies because of there magazines selection. Mass market women, upmarket men/women and young men.By them publishing my magazine it will widen their target audience to teenagers that love and enjoy RnB.

IPC doesn’t have any other business interest. There main focus is advertising other peoples magazines.

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